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About us
Three Pencils help you grow your business through better-looking branding, printing, and packaging.
Bad branding breaks our heart. Smart branding makes us happy.
Imagine if you had designers on your side who:
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do the research and take time to truly understand your brand and target market
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collaborate so you can be the proud parents of a brand that’s an absolute reflection of who you are and what you want to be known for
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consider all your brand’s touchpoints for a congruent and consistent look and feel
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create a custom solution that looks great and actually works
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draw on years of knowledge and skill to create a brand that is simple, functional, and stands the test of time.
Helna Upfold
I have over 20 years of graphic design experience and have worked for agencies in Cape Town and London before moving to New Zealand where I spent 10years designing for the health industry. My main expertise lies in FMCG and packaging.
I also know my way around a design brief and have extensive experience in print, packaging, photography, social media content, trade content, in-store and retail POS, and web campaigns.
Ela Purnell
I am passionate about all things design & good design brings me great joy.
I've has been working in the design industry for over 25 years - starting life as a 3D designer, I quickly added extensive DTP training and 2D design to my skillset.
When it comes to design, I have found that good design principles are universal, and can be applied across all design disciplines & simple is best when it comes to
effective branding that will stand the test of time and help your business grow.
It's debatable whether cooking or eating is my next favourite thing, but it doesn't really matter - entertaining is my happy place.